Wayfair Rebrand Project

In my editorial class, I had this awesome project where I got to redesign the brand for Wayfair. It was all about giving the online home goods giant a fresh and modern look, from their font to their logo.

The new logo is a captivating blend of elegance and innovation, featuring a color palette dominated by regal purple and complemented by subtle hints of refreshing green. The choice of colors aims to convey sophistication, creativity, and a commitment to environmental consciousness.